Case Studies | Campaign Work by InFocus Media Group

Proof the thread holds.

Three campaigns where strategy, message and production stayed in one hand.

vimeo.com/1041012835 Track Trailer T-van towed through water on a bush track VimeoBrand repositioning and campaign film Brand repositioning and campaign film

Track Trailer T-van: from retiree’s trailer to family adventure

One repositioning decision, carried from strategy through scripting to the final cut.

52% watched at least 75% of the film Read the case study →
youtube.com/watch?v=zj0oIlrYhBg Tom Hawkins beside a Can-Am side-by-side on farmland YouTubeAmbassador campaign Ambassador campaign

Can-Am ‘Greatest Moments’ with Tom Hawkins

Turning rural curiosity into commitment, built around AFL Country Round.

Main film plus demo-day teaser, one message Read the case study →
youtube.com/watch?v=IwWXdfLZJLE The Pioneer Campers Verve under tow on a red dirt track YouTubeProduct launch film Product launch film

Pioneer Campers Verve: an industry-first HDR launch

RED cinema cameras and a launch film the caravan industry hadn’t seen before.

Shot on RED · HDR delivery Read the case study →

Your campaign could hold like this.

Tell us what you’re working on