InFocus Media Group | Brand Strategy, Marketing & Content Production, Sydney
Shawn Peach, founder of InFocus Media Group
Shawn · InFocus Media Group Sydney, Australia

What’s not working in your marketing right now?

None of these either? Keep scrolling to see how we work

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Marketing that adds up.

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Most marketing is activity. Each piece starts from scratch and none of it builds on the last. We do the thinking with you, then hold it through everything that gets made.

Lovells’ first episode needed about 89,000 paid views to collect 47 likes. The second collected 47 in a day with no ads. Same brand, same talent, same channel, and different thinking behind it.

Marketing that adds up.

Most marketing is activity. Each piece starts from scratch and none of it builds on the last. Not because the work was bad. Because the thinking never got done, or never made it into the work.

We do the thinking with you: what the business is for, who it’s for, what it needs to say. Then we hold it through everything that gets made, whether that’s a plan, a message or a film. Lovells’ first episode needed about 89,000 paid views to collect 47 likes. The second collected 47 in a day with no ads. Same brand, same talent, same channel, and different thinking behind it. Over half of viewers stayed through three quarters of Track Trailer’s film.

Tell us what you’re working on

One team for brand strategy, marketing and content. For Australian businesses that have outgrown freelancers, and agencies that don’t join up.

Brand strategy Marketing Content production
A Track Trailer T-van camped at dusk in open bushland
52%

of viewers watched at least 75% of the campaign film

One team held positioning, message and production.

The T-van was reading as a retiree’s trailer. Track Trailer wanted families buying it. We made that call the spine of the campaign and carried it from the strategy room to the edit suite. Nothing drifted on the way.

See how it held together →

Scenes from a familiar week.

STRATEGY_2025_FINAL_v3.PDF · LAST OPENED 11 MONTHS AGO

You’ve got a strategy deck from last year. It made sense at the time. But it lives in a folder now, disconnected from what’s actually happening week to week.

FROM: THE AGENCY · TUE 4:52 PM

RE: RE: RE: Hero film, final_v4

"Thanks for the quick turnaround. Really close this time. It’s just still not quite what we talked about on the call…"

TAX INVOICE · INV-2087PAID
Marketing retainer, monthly$4,400
Outcome this month41,000 IMPRESSIONS
REMINDERS11:47 PM
Brief the new videographer
Approve the caravan ad copy
Actually open the strategy deck

When you carry the strategy and the doing alone, strategy always loses.

So the message never gets locked down. The campaign goes out without a clear line behind it, and everyone after you guesses at what the last person meant.

The website still says what it always did, even though the business has moved on. You know it needs attention.

But something urgent needs you first. It always does.

Strategy matters, you know that. What’s missing is the room to do it.

You’re doing the work. It’s just not adding up to anything.

You’re surviving marketing week to week. Every decision is a reaction, and each brief starts from nothing.

So nothing builds. The moment you stop pushing, it stops.

Someone carrying it with you, week after week, is the fix.

We stay from the decision through to the delivery, and the work builds on itself.

You don’t have to carry it alone.

That’s what we’re here for. We learn how your business thinks before we make anything for it.

You get a partner who cares where the business is going. Someone thinking about your marketing on the days you’re not in the room.

Someone still holding it on the weeks you cannot.

Tell us what you’re working on

‘Greatest Moments’ with Tom Hawkins

Farmers liked Can-Am. Three in four still never bought one. So we put AFL’s Tom Hawkins on a working farm for AFL Country Round and shot him the way rural Australia lives. The main film ran on his real connection to farm life. The teaser was built to fill demo days, where the product sells itself. The message held from strategy to screen.

Explore the campaign strategy

What it sounds like once the work’s landed.

“In my experience with production houses, there are very few that can instill complete confidence and trust from the first meeting of a project. Shawn sweats every shot, never forgets the power of story, and brings it all together in a way that connects. I’d highly recommend reaching out to understand how he works, and why it works.”

Lucas Van Natter · APAC Can-Am brand manager · BRP Australia

A camera and monitor set up on location, looking out over a valley at golden hour

Where the decisions get made real.

The long days on location, and the decisions made before anything rolls.

See the work

Tell us what you’re working on.

Two minutes, and it goes straight to Shawn. You’ll hear back with where we’d start, and what we’d need from you first.

Start here →

One team, start to finish, so nothing gets handed off along the way.

Marketing that adds up. One team, from the first call to the final cut.

Brand strategy, marketing and content production, all from one team. If you only want one piece of that, fine.