Shawn · InFocus Media Group Sydney, Australia

What’s not working in your marketing right now?

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Marketing that adds up.

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Most marketing is reactive. There’s only so much time and capacity in the week, so the quick easy win gets done and every new piece starts from scratch. We work out the thinking with you first, then we stay with it all the way through.

Marketing that adds up.

From the decision to the delivery.

The Pioneer Campers Verve under tow across open country at dusk, a frame from the launch film

Brand strategy, marketing, content production and YouTube optimisation. For Australian businesses that need all of it and don’t have the people to handle it in-house. InFocus is Shawn Peach and the production crew he brings in for each shoot.

Brand strategy Marketing Content production YouTube optimisation

Shawn Peach waist deep in a creek, setting up the camera on a tripod

Shawn Peach at the camera on a hillside as the sun breaks through the cloud

A camera operator standing on a side-by-side as it crosses a flooded track

Three crew filming in the middle of a controlled burn

Shawn Peach at the eyepiece on the deck of a boat

Three miners lit for a portrait underground

Shawn Peach on a suspension bridge with a drone

Most weeks look like this.

When you’re doing all of it yourself, the strategy is the first thing to go.

So the message never gets locked in, the campaign goes out before anyone’s agreed what it’s actually saying, and the next person who comes in is guessing what the last person meant.

The website still says what it said the day it went live, and the business has changed a fair bit since then. You know it needs work.

But something more urgent comes up first, and it always does.

The strategy matters. There’s just never the time or the capacity to sit down and do it properly.

STRATEGY_2025_FINAL_v3.PDF · LAST OPENED 11 MONTHS AGO

You’ve got a strategy deck from last year. It made sense at the time. But it’s in a folder now, and it has nothing to do with what’s actually happening week to week.

REMINDERS11:47 PM

Brief the new videographer

Approve the caravan ad copy

Actually open the strategy deck

You’re doing the work. It’s just not adding up to anything.

Marketing ends up running week to week. You do whatever there’s time for, and every brief starts from nothing.

So nothing builds on anything, and you never really get anywhere meaningful with it.

The fix is somebody carrying that load with you, week after week.

We stay with you from the decision through to the delivery.

FROM: THE AGENCY · TUE 4:52 PM

RE: RE: RE: Hero film, final_v4

"Thanks for the quick turnaround. Really close this time. It’s just still not quite what we talked about on the call…"

You don’t have to carry it alone.

That’s what we’re here for. We find out what your business goals are before we make anything for it.

You get a partner who cares about where your business is going and who’s thinking about your marketing even when you’re not in the room together.

And we still look after it on the weeks you can’t.

Tell us what you’re working on

TAX INVOICE · INV-2087PAID

Marketing retainer, monthly$4,400

Outcome this month41,000 IMPRESSIONS

The Lovells rally car at speed on a forest stage at dusk

No advertising on episode two.

Lovells had paid advertising behind the first episode of Full Travel, and when the ads stopped the views stopped with them. On episode two there was no advertising on the episode itself, only a small spend on the trailer and a short, and the effort went into the title, the chapters, the thumbnail test and the premiere instead. It found 2.7 times the audience the first one got on its own. A bit over half of the watch time was on a TV at home, and for a suspension and towing brand that’s the buyer.

See the numbers, including the part that didn’t work →

the audience episode one found on its own, with no advertising on the episode itself2.7x

A Track Trailer T-van camped at dusk in open bushland

52%of viewers watched at least 75% of the campaign film

The thinking went all the way through to the film.

The T-van was being seen as a retiree’s trailer and Track Trailer wanted families buying it, so that became the whole brief, and we took it from the strategy through the shoot and into the edit.

See how it came together →

‘Greatest Moments’ with Tom Hawkins

Farmers liked Can-Am, and three in four still never bought one. Can-Am came with the strategy and the concept, Tom Hawkins on a working farm for AFL Country Round, and we took the strategy through the production and the delivery. The main film was built around his real connection to farm life, and the teaser was cut to get people to the demo days, where the product sells itself.

Have a look at the campaign

What the client said.

“There are very few that can instill complete confidence & trust from the first meeting of a project. Shawn Peach is a diamond in the rough who sweats every shot and every detail but never forgets the power of crafting a story that the audience can connect to.”

Lucas Van Natter · APAC Can-Am brand manager · BRP Australia