InFocus Media Group | Brand strategy, marketing and content production, Sydney
Shawn Peach, founder of InFocus Media Group
Shawn · InFocus Media Group Sydney, Australia

What’s not working in your marketing right now?

None of these either? Keep scrolling to see how we work

{{ w.t }}

{{ m.text }}

{{ w.t }}

{{ m.proofLabel }} →

{{ m.caption }}

Edit anything · goes straight to Shawn

Got it. Your note is with Shawn. He’ll get back to you with where we’d start.

That didn’t go through. Try again, or email [email protected].
Or keep scrolling to see how we work ↓

Marketing that adds up.

Start here Scroll

Most marketing is reactive. There’s only so much time and capacity in the week, so the quick easy win gets done and every new piece starts from scratch. We work out the thinking with you first, then we stay with it all the way through.

Marketing that adds up.

From the decision to the delivery.

The Pioneer Campers Verve under tow across open country at dusk, a frame from the launch film

Brand strategy, marketing and content production, from one team. For Australian businesses that need all three and don’t have the people to handle all of it in-house.

Brand strategy Marketing Content production
The Lovells rally car at speed on a forest stage at dusk

No advertising on episode two.

Lovells had paid advertising behind the first episode of Full Travel, and when the ads stopped the views stopped with them. On episode two we put no advertising on the film at all and the effort went into the title, the chapters, the thumbnail test and the premiere instead, and it found 2.7 times the audience the first one got on its own. A bit over half of the watch time was on a TV at home, and for a suspension and towing brand that’s the buyer.

See the numbers, including the part that didn’t work →

the audience episode one found on its own, with no advertising on episode two

2.7x
A Track Trailer T-van camped at dusk in open bushland
52%

of viewers watched at least 75% of the campaign film

The thinking went all the way through to the film.

The T-van was being seen as a retiree’s trailer and Track Trailer wanted families buying it, so that became the whole brief, and we took it from the strategy through the shoot and into the edit.

See how it came together →

Most weeks look like this.

STRATEGY_2025_FINAL_v3.PDF · LAST OPENED 11 MONTHS AGO

You’ve got a strategy deck from last year. It made sense at the time. But it’s in a folder now, and it has nothing to do with what’s actually happening week to week.

FROM: THE AGENCY · TUE 4:52 PM

RE: RE: RE: Hero film, final_v4

"Thanks for the quick turnaround. Really close this time. It’s just still not quite what we talked about on the call…"

TAX INVOICE · INV-2087PAID
Marketing retainer, monthly$4,400
Outcome this month41,000 IMPRESSIONS
REMINDERS11:47 PM
Brief the new videographer
Approve the caravan ad copy
Actually open the strategy deck

When you’re doing all of it yourself, the strategy is the first thing to go.

So the message never gets locked in, the campaign goes out before anyone’s agreed what it’s actually saying, and the next person who comes in is guessing what the last person meant.

The website still says what it said the day it went live, and the business has changed a fair bit since then. You know it needs work.

But something more urgent comes up first, and it always does.

The strategy matters. There’s just never the time or the capacity to sit down and do it properly.

You’re doing the work. It’s just not adding up to anything.

Marketing ends up running week to week. You do whatever there’s time for, and every brief starts from nothing.

So nothing builds on anything, and you never really get anywhere meaningful with it.

The fix is somebody carrying that load with you, week after week.

We stay with you from the decision through to the delivery.

You don’t have to carry it alone.

That’s what we’re here for. We find out what your business goals are before we make anything for it.

You get a partner who cares about where your business is going and who’s thinking about your marketing even when you’re not in the room together.

And we still look after it on the weeks you can’t.

Tell us what you’re working on

‘Greatest Moments’ with Tom Hawkins

Farmers liked Can-Am, and three in four still never bought one. Can-Am came with the strategy and the concept, Tom Hawkins on a working farm for AFL Country Round, and we took the strategy through the production and the delivery. The main film was built around his real connection to farm life, and the teaser was cut to get people to the demo days, where the product sells itself.

Have a look at the campaign

What the client said.

“In my experience with production houses, there are very few that can instill complete confidence and trust from the first meeting of a project. Shawn sweats every shot, never forgets the power of story, and brings it all together in a way that connects. I’d highly recommend reaching out to understand how he works, and why it works.”

Lucas Van Natter · APAC Can-Am brand manager · BRP Australia

A camera and monitor set up on location, looking out over a valley at golden hour

On set.

The shoot days, and the pre-production that goes into them.

See the work

Tell us what you’re working on.

A couple of minutes, and it goes straight to Shawn. He’ll let you know where we’d start and what we’d need from you first.

Start here →

One team, start to finish.

Brand strategy, marketing and content production, from the same people.

If you only need one of those, not a problem. Happy to chat about it either way.