To reposition the T-van as the ultimate family adventure vehicle, InFocus aligned brand strategy, messaging, and cinematic storytelling. The result? More than half of all viewers watched at least 75% of the video—proof that when clarity and creativity align, engagement follows.
See the full story behind the strategy
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At InFocus, we don’t separate the thinking from the doing. Strategy sets the purpose. Creativity makes it resonate. Execution delivers the impact.
When everything aligns—that’s where the magic happens.
A flexible, proven framework for strategic brand growth
Use it end-to-end, or plug in where you need us most.
Even the best brands lose alignment. We help you realign by clarifying where your brand stands, what it stands for, and how to link every decision to commercial outcomes. Whether you're scaling, repositioning, or refining, our strategic work sets the tone for everything that follows with clarity, conviction, and a clear path forward.
Once aligned, your message needs reach. We design marketing systems that amplify your brand’s purpose and connect where it counts solving challenges like inconsistent messaging, low engagement, or underperforming campaigns. From funnel strategy to creative direction, every move is built to perform.
With strategy and marketing in sync, we bring your brand to life through content that connects and converts. From cinematic video and branded photography to design systems, ad creative, campaign visuals, editing, and social cut-downs, every asset is crafted to serve a clear purpose. Whether it’s a flagship campaign or always-on content, we ensure everything looks sharp, feels intentional, and delivers real impact across every channel.
Can-Am Off-Road wanted to close the gap between brand awareness and customer action, especially among farmers considering their first ATV or side-by-side. InFocus partnered with Can-Am to create a culturally aligned campaign that combined local relevance, a trusted ambassador, and emotionally grounded storytelling.
We leveraged AFL icon Tom Hawkins and aligned the campaign with AFL Country Round to speak directly to rural Australia. Through two core video assets, a main film capturing Tom’s authentic connection to farm life, and a teaser for demo ride events,we built a campaign that felt real, relatable, and regionally relevant. Every detail was designed to reflect Can-Am’s bold-yet-grounded identity, helping the brand move from admired to actionable in the minds of their audience.
“In my experience with production houses, there are very few that can instill complete confidence & trust from the first meeting of a project. Shawn sweats every shot, never forgets the power of story, and brings it all together in a way that connects. I’d highly recommend reaching out to understand how he works—and why it works.”
— Lucas Van Natter, APAC Can-Am Brand Manager, BRP Australia
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At InFocus Media Group, alignment isn’t just what we talk about, it’s how we deliver.
From brand strategy and messaging to content production and campaign execution, we help brands like yours grow with clarity and confidence.
Whether you're ready to dive into a full system or just need one piece done right, we’ll meet you where the impact is needed most.
Contact Us
0402 253 872
[email protected]
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